LaundryMate is an on-demand laundry service app that picks up and delivers laundry and dry cleaning to users. The easy-to-use app has an extensive network of laundromats and dry cleaners meaning the app can service users across the country and not just be limited to metropolitan areas.

As an internal project, we were given complete green-field with this project from ideation to completion of the app. We started with brand name generation which lead into an extensive branding stage and a highly-iterative app design.

• Extensive branding process that resulted in a simple but playful brand that played on the idea of location

• Illustration and iconography design

• Various promotional material that included both print and digital such as posters, mailing cards, pitch decks, banners, and advertisements